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Randstad Greater China, 3 June 2020 –Randstad Greater China announced today that their inaugural Randstad Employer Branding book, ’25°C New Employer Brand: Stories of employer brands with a market capitalization of almost a trillion US dollars’, is launched. This limited-edition publication is conceptualised and spearheaded by Nikki Gao, managing director of Randstad Greater China, and published by Wenhui Press.
How will future employer brands evolve? How can we help organisations to be future-ready, and drive change through innovation? Which employee value propositions matter most in attracting and retaining your best talent? How can leaders leverage their employer brand to build an exceptional workforce and drive growth? There is probably no one-size-fits-all strategy, but we believe there is always something we can learn from those who have succeeded.
based on this vision, Randstad Greater China conducted in-depth interviews with 21 well-known domestic and global brands, consisting of multinational organisations, local companies in transformation and unicorn enterprises,showcasing their efforts in creating and developing their employer brand. The launch of this inaugural publication also marks Randstad’s 60th anniversary and our investment in global employer brand research for the last 20 years.
about the 25oC new employer brand
The “25°C Employer” concept was first put forward by Randstad Greater China in 2018. 25°C is the most comfortable temperature for people to thrive, and also the most suitable temperature for all things to grow. If a company can provide a 25°C workplace, it will create an environment where employees can be more creative and passionate about their work. From this concept, we’ve coined the ‘25°C Employer Brand’, with our Human Forward promise as the core. That reiterates our positioning, where we combine the power of today’s technology with the passion of our HR professionals to create an experience that’s inherently more human. This Human Forward ideology empowers people through innovation, as well as protects and maintains our relationships with our clients, candidates and employees at the most optimal temperature.
Nikki Gao said, “Each of the amazing case studies featured in this employer branding book illustrates the power of enterprise development and market growth. We would like to express our deepest appreciation and thanks to the companies and business leaders who have so generously shared their stories and inspired us with their vision, giving us the opportunity to see what the future can hold for forward-looking organisations and brands.”
