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HR executives in Singapore and around the world are embracing advanced digital platforms to create employee experiences designed to attract and retain top talent and drive business results, ServiceNow® research shows
CHRM SINGAPORE — May 8, 2018 — A global research of 500 human resources (HR) executives across 12 countries and 20 industries reveals that providing excellent employee experiences, enabled by technology, is becoming the new way to attract and retain talent.
In “The New CHRO Agenda: Employee Experience Drives Business Value” global survey commissioned by ServiceNow and announced today in Las Vegas at the company’s Knowledge®18 annual customer conference, it was revealed that improving the employee experience with personalized, predictive and seamless digital technologies is at the core of talent attraction and retention.
“The best talent today are choosing companies that embrace advanced technology to create great digital experiences at work,” said ServiceNow HR Product Sales Lead, Mark Souter. “Top talent can work anywhere, and companies that can make work simpler, faster, better will stand a better chance at attracting and retaining them. This is the new gameplan of top human resources leaders – creating excellent employee experiences via digital technologies to make the work, work better for them.”
Another key finding is the evolving role of the CHRO from tactical manager to strategic leader — CHROs recognize their roles are moving beyond core HR functions, with 56% of global respondents saying that the ability to create a digital, consumerized employee experience will define their roles in three years, and only 6% saying their role will continue to be defined by traditional human resources activites.
Second to Japan (84%), 71% of CHROs in Singapore say their role has grown more strategic and that their CEO holds them accountable for employee experience (versus 69% in ANZ). 60% of APAC CHROs, across Singapore, Australia, Japan and New Zealand see great importance in data-driven decision making with the injection of data and analytics in their processes, compared to 44% in North America and 54% in Europe.
The survey report details trends across North America, Europe and Asia, and looks at specific industries such as finance and health care. It also illustrates a road map for digital transformation of the employee experience.
