EDISON, N.J. - (Business Wire) CheckPoint HR, the trusted ally in web-based Human Resources management for small to mid-sized companies, today announced the launch of its corporate re-branding campaign which includes a new logo and tagline for the company. Designed to position and reinforce CheckPoint HR as “The Point of Difference in Human Resources,” the new tagline represents a fresh approach to delivering a unique portfolio of human resources products and services.
As part of the re-branding campaign, CheckPoint HR introduced a new logo which emphasizes a triangle design that represents the three core product and service offerings: benefits, Human Resource Management System (HRMS), and payroll. Expanding on this focus, CheckPoint HR, founded in 2001, delivers an integrated technology solution combined with superior customer service to address the HR needs of its clients while enabling them to focus on their company’s profit and growth.
“Human capital is the most important asset to the success of a company – regardless of size,” said Tim Padva, co-founder, chief executive officer, and president, CheckPoint HR. “By utilizing our full portfolio and offering, our customers will improve efficiency, streamline their operations and reduce costs. At CheckPoint HR, we’re our customers trusted ally and we know that HR departments are constantly looking to do more with less. By understanding and addressing their needs, our clients can focus on the core competencies of their businesses.”
About CheckPoint HR
CheckPoint HR, based in Edison, New Jersey, is the trusted ally in web-based Human Resources management for small to mid-sized companies. The company’s complete portfolio combines payroll, benefits and HR management services with a web-based Human Resource Management System (HRMS) technology platform to offer customers an affordable and centralized solution. This allows small to mid-size companies to improve efficiencies, streamline operations and reduce costs. Clients include The Applied Companies, Innophos Holding, Inc., New York Organ Donor Network, Hamon USA, Kyowa Pharmaceutical, and Starwood Capital. For more information on CheckPoint HR, please visit www.CheckPointHR.comor call 800.385.0331.
Copyright 2009 CheckPoint HR, LLC. All rights reserved.
CheckPoint HR, LLC
Tina Freedman, 732-287-8270
