“雇主品牌战略”国际研讨会

Dear Professionals

Brand management is no longer the sole preserve of the marketing function. It has also become a vital skill-set for Human Resources. Developing a strong employer brand will significantly enhance your organization’s ability to attract, engage and retain the kind of talent it needs to succeed.

In response to such market demand, NeoEdge Singapore is proud to bring you

Learn through Unique and High Value Case Studies

Developing an Effective Employer Brand Strategy

- Learn how the world’s most successful employers attract, engage and retain talent

Sheraton Towers Singapore 26 – 27 June 2008

Led by a Global Guru of Employer Brand

Richard Mosley

Managing Director, People in Business, UK

(People in Business is the first in the world who conceived Employer Brand concept in the early 1990's.)

This in time 2-day course will be held in a highly interactive workshop format for a small class, together with high value case studies of employer brand management in practice includes: Coca-cola, IBM, Microsoft, P&G, Reuters, Shell, Manpower, Vodafone, Tesco and many more.

Seats are limited! To secure yours, please contact us for more details! Group rate is available.

We look forward to meeting you in Singapore. Best regards,

*This workshop will be conducted in English.

Steven Li Di (李笛)

Marketing Dept.

DID:  +86 10 5920 8165

Fax:   +86 10 5920 8111

Mobile:+86 139 102 54507

Email: steven.li@neo-edge.com

Neoedge Pte Ltd China Rep Office (Beijing)

新加坡纽恩杰有限公司北京代表处

16/F Gemdale plaza Tower A

No.91 Jianguo Road, Chaoyang District, Beijing 100022, P.R.C

中国北京市朝阳区建国路91号金地中心A座16层 100022

www.neo-edge.com

（中文版供参考）

品牌管理不再仅只是市场营销部门考虑的范畴，它也越来越成为人力资源整合战略的一部分。发展一个强大和鲜明的雇主品牌计划，显然能帮助您的组织，战略性吸纳和挽留商业致胜所需的优秀人才。

为此，新加坡纽恩杰公司为您带来领先培训研讨会项目：

顶尖案例全景解析

 “雇主品牌战略”国际研讨会

- 研习全球领先品牌如何有效管理雇主品牌吸纳人才、商业致胜

2008年6月16－27 新加坡喜来登酒店

全球雇主品牌战略大师领衔

Richard Mosley

董事总经理， People in Business, UK

（People in Business最早于上世纪90年代全球率先提出雇主品牌理论)

两天的紧凑培训课程，将以小型互动研讨会的形式，结合理论介绍和案例分析，为您呈现可口可乐、IBM、微软、宝洁、路透社、壳牌、沃达丰、乐购、万宝胜华等全球领先品牌的雇主品牌致胜之道。

机遇有限！敬请联系我们，及早预订您的席位！3人（含）以上同时预订，将享受优惠费率。商祺。

特别提示：此研讨会交流语言为全英文。

Media Partner媒体合作伙伴

Special introduction of HR Magazine:

HR Magazine provides HR Directors and CEOs with the latest HR news, best practices, analysis of HR trends and training modules to help improve both HR managers’ and staff members’ workplace skills. Packed with impartial advice concerning recruitment, retention, corporate branding and T&D issues, HR Magazine is an invaluable resource for managers everywher.